“There are two ways to be fooled. One is to believe what isn’t true; the other is to refuse to believe what is true.” ~ Soren Kierkegaard
One of the great things about advancing technology is that it helps us answer the WHY questions. Without these answers, speculation that reinforces one’s beliefs abounds…whether the speculation is right or wrong isn’t the point – historically, a position of power or a person’s social class provided credibility. Not anymore.
For the last three years, I have been impressed with the work of Dr. John Medina, (BrainRules, 2008) the brain researcher who gained worldwide credibility for his work and research in the field of neuroscience. Early on in our relationship, I would ask Dr. Medina questions and sometimes get a response of “I don’t know.” The quizzical look on my face was answered with, “Oh, I can tell you the commonly held belief, but unless I can prove it in the lab, my answer is ‘I don’t know’.” A scientist to the very core.
Proudly, we at Effectiveness Institute have collaborated with Dr. Medina to produce a webinar highlighting the differences between male and female brains and the implications it has for organizations and leadership. Click here for a preview. As you watch and listen, I wonder if the question in the opening quote is true: “Will you continue to believe what is not true or will you refuse to believe what is true?” Or, will you find new thinking that allows you to maximize the strengths of male and female brains, particularly in the world of business. Enjoy the journey.


It’s interesting and refreshing that a Scientist would say, “I don’t know.”
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